How Honda Is Shifting Their Brand Image to a Sporty Identity
Honda has always been a customer-friendly brand that produces extraordinarily safe and reliable automobiles. However, the company has continued to stand by these characteristics while simultaneously highlighting how gorgeous and trendy its vehicles are. Continue reading to explore how Honda is shifting their brand image to a sporty identity.
Emphasis on Off-Road Capabilities
In recent years, Honda has partnered with wrestler-turned-actor John Cena to highlight the robust off-road capabilities of their heavy-duty vehicles. These advertisements show Honda SUVs and pickup trucks in circumstances that showcase the rugged qualities concealed under their slick exteriors. The hope is that these adverts show that their automobiles can face just about any challenge on their way to the next big thrill.
Sports Cars Are Consumer-Friendly but Powerful
The company now offers a limited but potent array of sports vehicles that can satisfy your need for a high-end car without breaking the bank. Some of the most prominent models available in the United States are the Civic Si Sedan, Civic Si Coupe, and Civic Type R, which provide a fantastic driving experience. The benefits of their range of modern sports cars include potent engines, the option of manual transmissions, high safety ratings, low MSRPs, and sporty interiors.
Iconic Landmark Examples
While Honda is fast establishing itself as a serious challenger for the top spot with several fantastic sporty cars on the market, this is not something that has happened overnight. There are many examples in the past of fabulous and stylish sports cars that made their stamp on the industry.
The S2000, widely regarded as maybe the best vehicle the manufacturer ever created, is an open-top sports car debuting in 1999 under the chassis identifier AP1. It’s powered by a 2.0-liter naturally aspirated four-cylinder DOHC-VTEC front engine that produces 240 horsepower at 8,300 RPM and pairs with a six-speed manual gearbox.
More recently, the Honda Civic Type R FK8 debuted in 2017 as an exceptional hot hatch. Its assertive form, with a pointed, aggressive face and prominent wheel-arches, makes a powerful statement.
Seeing how Honda is shifting its brand image into a sporty identity demonstrates how its legendary history supports its current journey. The iconic car manufacturer continues to produce fun-to-drive vehicles at a price that virtually any consumer can afford.
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